Saie has stepped beyond the bounds of brand sustainability, launching The Saie Climate Initiative, a historic commitment for the beauty industry dedicated to inspiring positive change for people and the planet.
 
This initiative uses a three-pronged approach to combat climate change. 
 
Founder & CEO, Laney Crowell, commented, 
 
“When I was just weeks old my mom and dad took me hiking in the mountains of Colorado where I was born. As soon as I was old enough to walk I was taught to always pack a bag to pick up trash along our outdoor adventures… I believe it’s our duty to be responsible for the impact we at Saie leave on the planet.”
 
According to research, the beauty industry produces an estimated 120 billion units of packaging annually, much of which is non-recyclable. 
 
Crowell added, 
 
“My hope is that this unprecedented commitment inspires the beauty industry to clean up the 120 Billion pieces of plastic we produce annually, and ultimately find a solution to our plastic addiction. While daunting, I know this is just the beginning and I couldn’t be more excited to start this journey.”
 
Saie’s approach includes a goal of carbon net zero, a partnership with repurpose and the impact of its board members. 
 
The brand is committing to eliminating and offsetting carbon emissions across its supply chain to net zero by 2039. 
 
Saie entered a three-year partnership with rePurpose Global to clean up the planet by recovering 5 million pounds of verified plastic.
 
This partnership will take place in four countries, across five coastlines in India, Indonesia, Cameroon, and Colombia, addressing the devastating impacts that mismanaged plastic has on communities while investing in women’s empowerment initiatives. 
 
Through this Saie will help provide 50,000 people with the dignity of access to formalized waste management services, and empower 2,000 women with increased incomes, social security, health insurance, and other initiatives for upward mobility. 
 
This partnership will also convert hard-to-recycle plastics into new amenities like playgrounds, homes, and school supplies to revitalize communities. In removing plastic from the environment, Saie and rePurpose will protect wildlife habitats. 
 
Saie has also assembled an all-women board of experts to support, guide, and drive this mission. Board members include Laney Crowell, founder and CEO of Saie, Svanika Balasubramanian, Co-founder & CEO of rePurpose Global, and Sydney Feeter, Director of Clean Makeup at Sephora. 

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